Superstar and the hero of India's corruption block buster – 2G Spectrum Scam, A.Raja, has been appointed the first Political Brand Ambassador for the global brand Seagram's Royal Stag. Surprisingly, he follows a list of illustrious brand ambassadors for Royal Stag which include Ricky Ponting, Harbhajan Singh, Gautam Gambhir, Yuvraj Singh, Stephen Fleming, Brett Lee and Saif Ali Khan.
A.Raja, at the press event to announce the endorsement said, "I am very proud of being chosen by a premium brand such as Seagram's Royal Stag. I am sure that this association will be mutually beneficial."
Royal Stag will use its association with A.Raja for a range of activities, which include two television campaigns produced by Red Ice – Sujit Sarkar and a print campaign shot by famed lensman Atul Kasbekar and created by Ogilvy & Mather.
Commenting on the endorsement, Sumeet Lamba, Executive Vice President – Marketing, Seagram, said to Faking News, "We see a synergy between the core values of the brand and A.Raja. Raja is a young, contemporary politician with an international appeal and is popular across demographics. His constant defiance of alleged corruption and repetitiveness of defiant attitude saying "Have I made it large?" goes perfectly in sync with Royal Stag's tagline"
A.Raja, now the ex-telecom minister, is alleged for Rs 1.75 lakh crore 2G spectrum scam under Dr. Manmohan Singh led government. He successfully provided benefits to some selective companies of his choice while allocating 2G spectrum at unreasonably low rates, bringing heavy loss to the government treasury. The relationship between Seagram and A.Raja was facilitated by Richvine, the entertainment division of DMK's SUN TV.
Also joining Mr. Raja would be some other eminent corrupt personnels of country. Seagram's announced that they have signed on Suresh Kalmadi And a few of Adarsh corrupts as Brand Ambassador, at a Press Conference in Delhi today.
Speaking about the association with Kalmadi and Adarsh Corrupts, Bikram Basu, Vice President-Marketing Pernod Ricard India said, They all represent Seagram’s Royal Stag’s philosophy to dream big and Make it Large! Kalmadi’s journey from debut to date, has been inspirational, where now, he is unanimously acknowledged as one of the greatest corrupts of the nation across the country”.
Speaking at the announcement, Manish Tiwari, Spokesperson, Congress said to Faking News, "Working with the 'Seagram’s Royal Stag brand is symbolic of a politician having made it large! For A.Raja, Kalmadi and group at UPA, it is a privilege to work with Team Royal Stag”.
"I am delighted to be part of the Royal Stag line-up that includes my fellow corrupt mates “ said Suresh Kalmadi on the association.
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